Know Your Customer

A workshop masterclass for companies in highly competitive and disruptive industries that helps them to closely define their core customers, how to retain them and how to win more of them.

A workshop masterclass for companies in highly competitive and disruptive industries that helps them to closely define their core customers, how to retain them and how to win more of them. Above all, it highlights the imperative for businesses of all sizes to stay close to the customer, and especially so in a world where knowledge equals power, placing new demands on companies to personalise the product and service offering unlike ever before.


Using real case studies, this workshop looks closely at why some iconic brands and companies have fallen from grace, while others have successfully ridden the wave of change to emerge as modern role model organisations.

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