Latest Consulting Paper – Digital First

Is yours a “Digital First” company? The past couple of years have seen a different type of graduate emerging from our schools, colleges and universities – different because they have conducted their entire education in the Internet era. Online devices and digital tools have been integral components of their learning and development. Smartphones are not …

Is yours a “Digital First” company? The past couple of years have seen a different type of graduate emerging from our schools, colleges and universities – different because they have conducted their entire education in the Internet era. Online devices and digital tools have been integral components of their learning and development. Smartphones are not just an accessory to them – they are a necessity, as fundamental to their being as the clothes they wear.

Welcome to the “Digital First” generation – a new generation, one for whom technology is the ‘go to’ default for almost everything they do. These kids will go on to become the corporate leaders of tomorrow, yet just as significantly they are the digital influencers of today.

In his latest observation of our constantly changing commercial environment, Radicle Consulting founder Paul Plant examines the characteristics and behaviours of this new consumer demographic, and specifically how they interact with the corporate world.

Digital First consumers will increasingly seek out and engage with Digital First companies and brands. For the business world this means preparing now. It poses the questions of how is your company or brand facing out to this new digital-savvy demographic. And equally how are you shaping and structuring your organisation to adapt and respond to the demands of an agile ambivalent audience? Is your company or brand ready?

To learn more and to gain access the paper, please ‘Contact Us’.

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