Local Media Selling – DoP: July 2012

DoP: July 2012 A detailed observation of the challenges presented by today’s constantly changing and dynamic modern media landscape. With the rapid growth in consumer access to business information, there becomes an implication on companies of all sizes to market themselves across an expanding media portfolio. The challenges are no less demanding for traditional media …

A detailed observation of the challenges presented by today’s constantly changing and dynamic modern media landscape. With the rapid growth in consumer access to business information, there becomes an implication on companies of all sizes to market themselves across an expanding media portfolio. The challenges are no less demanding for traditional media publishers and their sales teams, who are having to respond in new and creative ways in order remain competitive and salient.

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