02/05/2018 by Date of Publication (DoP): November 2016 0 Comments
Local Media Selling 2017
A completely refreshed and updated version of the paper first written almost five years previously. It is indeed a reflection of just how quickly things change in the modern media provisioning market which continues to be exposed to major disruption.
Paul continues to highlight the dilemmas faced by publishers and resellers as they search for the silver bullet, namely to establish the most effective and sustainable means to profitably sell and serve a diverse and increasingly commoditised product portfolio, in today’s highly competitive environment, where margins are thin, and customer loyalty is ever more scarce.