Making Transformation Happen

New digital technologies and social media channels are having a seismic impact on the commercial landscape.

New digital technologies and social media channels are having a seismic impact on the commercial landscape. With references to a ground-breaking study by the renowned MIT Sloan University, this paper exposes some of the common issues facing large organisations when confronted by disruptive change, and outlines the new performance drivers and behaviours for retaining customers and building a sustainable future in the Digital Economy.

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