The Emergence of the “Digital First” Generation, and its Impact on Companies & Brands

This paper focuses on the growing influence of a new generation of consumers, now called Millennials, and their almost total reliance on technology and the ways in which it shapes almost every aspect of their lives.

This paper focuses on the growing influence of a new generation of consumers, now called Millennials, and their almost total reliance on technology and the ways in which it shapes almost every aspect of their lives. The commercial world now has to respond to the demands and accompanying expectations of this knowledgeable, interconnected and empowered consumer base. The implications for companies of all sizes are manifold, not least in the boardrooms of high office, where conventional business thinking is being challenged unlike ever before.

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