The Emergence of the “Digital First” Generation, and its Impact on Companies & Brands – DoP: May 2014

DoP: May 2014 This paper exposes the emergence of a whole new generation of consumers, and their almost total reliance on technology and the influence it plays in almost every aspect of their lives....

This paper exposes the emergence of a whole new generation of consumers, and their almost total reliance on technology and the influence it plays in almost every aspect of their lives. The commercial world now has to respond to the demands and accompanying expectations of a knowledgeable, interconnected and empowered consumer base. The implications for companies of all sizes are manifold, not least in the boardrooms of high office, where conventional business thinking is being challenged unlike ever before.

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