The Globalisation of Yell

Being a former executive at Yell Group, Paul was invited to comment on the company’s announcement of its intention to implement a new globalisation strategy, aimed at cutting costs across its four geographic regions of operation, despite each being beset with its own issues and challenges.

Being a former executive at Yell Group, Paul was invited to comment on the company’s announcement of its intention to implement a new globalisation strategy, aimed at cutting costs across its four geographic regions of operation, despite each being beset with its own issues and challenges. Paul’s paper observed that the traditional Yellow Pages industry prospered on the back of its relationship with millions of local SMBs, and to globalise what is essentially a proven business model would be a tough ask.

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