The Globalisation Of Yell – DoP: December 2011

Date of Publication (DoP): December 2011 As a former Yell (now Hibu) executive, Paul was asked to comment on the challenges facing the company and its new leadership team as it sought to implement a new global strategy across four very different geographic markets, and each with its own set of issues and opportunities. The …

As a former Yell (now Hibu) executive, Paul was asked to comment on the challenges facing the company and its new leadership team as it sought to implement a new global strategy across four very different geographic markets, and each with its own set of issues and opportunities. The traditional Yellow Pages industry prospered on the back of its relationship with millions of local SMBs, and to globalise what is essentially a proven business model will be a tough ask.

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