To Serve Is to Grow

The biggest challenge facing every company, regardless of size, in today’s ultra-competitive, consumer-empowered digital economy is to retain customers, minimise churn, and to effectively grow the base through profitable acquisition.

The biggest challenge facing every company, regardless of size, in today’s ultra-competitive, consumer-empowered digital economy is to retain customers, minimise churn, and to effectively grow the base through profitable acquisition. In this insightful paper, Paul shares his observations on how successful companies both inside and out of the media industry are focusing on the delivery of an exceptional service experience in order to successfully retain, and grow their customer bases.

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