What’s Your Value Proposition?

A workshop masterclass that focuses on the essential requirement for companies to differentiate their product and service propositions on the delivery of real or perceived value in the eyes of their customers. The key objectives being to appreciate the importance of value perception, together with the need to compete beyond pure price.

A workshop masterclass that focuses on the essential requirement for companies to differentiate their product and service propositions on the delivery of real or perceived value in the eyes of their customers. The key objectives being to appreciate the importance of value perception, together with the need to compete beyond pure price. 


With content based on independent research into the psychology of influence and the factors that impact customer buying decisions, and with exercises using everyday products, this highly participative session poses some key questions, enabling all delegates to gain an appreciation of the importance of value-based marketing and selling in the modern business environment.

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